|
| |
|
| |
 |
| |
|
| |
| |
Take a look at the >>
Program 2008
|
| |
|
| |
 |
| |
+++
GameVision analyses the games-audience in Europe +++ |
| |
|
| |
| Just under
a quarter of Europeans bought a game in the last
12 months. What are they like these “gamers”?
What do they like? How do they prioritise their
use of time? How does gaming effect their other
media usage? GameVision has been collecting and
analysing data about the gaming audience for five
years on behalf of all the major gaming publishers.
Sean Dromgoole, CE0 of Some Research/ GameVision
London, will outline the trends including the
recent huge shift towards women and older gamers.
|
|
|
| |
|
| |
|
| |
|
| |
|
| |
+++
Marketing in a World of Choice - Case studies from BMW
Group +++ |
| |
|
| |
| |
The explosion of digital
channels and the impact this is having and will
continue to have on the media landscape is the
topic of Tony Douglas' speech. What’s the
impact on marketing activities? These questions
are answered with case studies from BMW Group
including Blogs, Vlogs, Podcasts, Communities
and BMW-web.tv |
|
| |
|
| |
|
| |
|
| |
|
| |
+++
Better Brand Image and Campaign Control – Opinion
Mining +++ |
| |
|
| |
| In the
age of Web 2.0 consumers became change-managers
of brands and brands-images. This has an influence
on companies' marketing-communication. The guarantors
of communication in the companies are increasingly
helpless handling this uncontrollable and fast exchange
of consumers' opinions. Beyond that background the
innovations team "Innovation Authority"
from Interone Worldwide, a multichannel provider
of the German BBDO Group, developed a new planning-tool
to identify sonsumers' opinions already in their
beginnings. Martin Hubert, CEO ofInterone Worldwide,
BBDO Group speaks. |
|
|
| |
|
| |
|
| |
|
| |
+++
MTV Networks International and the Games-sector +++ |
| |
|
| |
| |
Media vs. Gaming: what is
MTV Networks' premise in the gaming area? Gaming
vs. advertising: in which ways is MTV combining
different options to advertisers, ranging from sponsorship
of gaming-related TV shows, based sponsored mobile
games, in-game ads on casual gaming sites to online
sponsorships around game releases etc.
Gaming is dead - long live social gaming! |
|
| |
|
| |
|
| |
|
| |
+++
5th GfM World Congress -eGame marketing and
+++ digital marketing entertainment
2008 +++ |
| |
|
|
|
| |
|
|
New
and old advertising instruments fall into place. E-game
marketing, online-communities, meta-verses and IPTV open
up new perspectives in digital marketing for media and
for the advertising industry. The topic "Digital
Marketing Entertainment" will be discussed on the
second day of the 5th international GfM World Congress
in March 2008. |
| |
|
|
Read
more in the >>program
2008 |
| |
|
+++ Key-Speaker - Exent Offers Universal In-Game
Ads Software +++ |
In-Game Advertising
has become the “it” topic of the moment.
However, more and more advertising technologies
for video games are popping
up to give in-game advertising a run for its money.
Exent is a global leader
in developing and marketing software products and
services that enable the broadbandbased delivery
of video games known as Games-on-Demand.
Games-on-Demand
services are designed to monetize the extensive
catalogue of video games that are no longer likely
to generate significant revenue through retail sales
channels. |
 |
| |
|
| +++ eGame-Werbung
and digital Lifestyle Marketing +++ |
| |
Study:
Game Proceeds
Surpass 49 Billion US-$ in 2011
Importance of digitalization for media and advertising.
Main topic: e-game advertising and digital lifestyle
marketing capture the 5th GfM World Congress.
The world becomes
digital. Old and new advertising tools are merging.
What will entertainment be like in the future
and how can you attract even more attention? These
are the issues to be discussed at the 5th international
GfM World (e-game marketing) and the Digital Marketing
Entertainment Congress on 12th and 13th March
2008 in the stylish atmosphere of the Grand Hotel
Esplanade in Berlin. For the first time the congress
will be accompanied by the exhibition „digitalME“.
more
|
|
| The
Panels at a Glance |
| 12th
March 2008 |
| 10.15
- 12.30 |
Panel:
Werbung & Games
Virtual Bills:
In-Game Advertising, e-Game Marketing,
Product Placement |
|
 Puff
is part of the trade. New products
and services can only be successful
if they reach their target group.
Yet which is the adequate medium?
In the past there were only
print media to book adverts,
but today you have the choice
between a variety of completely
new advertising platforms. Experts
from the industry reckon, that
print media, TV and radio will
no longer be the most important
vehicles for advertising. In
order to reach today's target
groups, new media like e-game
advertising are being taken
into account.
What are the new perspectives
offered by the in-game advertising
market? What direction will
e-game marketing take in 2013?
These are some of the questions
that will be discussed.
|
|
| 12th
March 2008 |
| 14.00
- 15.30 |
Panel:
Media & Games
Print and TV: Media invest in
the booming games market –
status quo and forecast |
 No
longer the exception: Media companies
expand into the games market.Only
recently MTV announced to spend
500 million US-$ in the games
business within the next two years.
RTL Group and ProSiebenSat1 already
have established their own business
units in the profitable games
market, recognizing that gaming
is becoming more important as
an advertising vehicle in a world
of communication networks.
New business models in the media
and games market, convergence
towards traditional media, targeting
technologies, TV, publishing houses
and game platforms, digital e-game
projects & trends.
|
|
|
| 12th
March 2008 |
| 15.15
- 16.15 |
Panel:
Brands, Media & Games
Licensing:
Brands, movie and games industries
– forecast 2015 |
|
 In
order to attract consumers in
the long run today, it is essentialfor
companies to create brands that
positively differ and stand
out from competing products.
Licensing as a means to create
brand loyalty. New business
strategies within the games
and brand industry. How does
the increasing popularity of
in-game advertising influence
the future of games and brand
industries? How to deal with
trends and changing trends. |
|
| 13th
March 2008 |
| 14.00
- 15.15 |
Panel:
Social Advertising
Superstitial
advertising, „open social“
and „social advertising“. |
|
 „If
I tell my grandmother that I'm
doing Social Shopping she thinks
I am doing social work.“The
widely used term „social“
has recently got a new meaning
in the web and now also comprises
certain aspects of advertising.
Traditional search engines like
Google or Yahoo! match adverts
with keywords, while platforms
like MySpace and Facebook can
go one step further and match
adverts with human beings and
their relationships.
Are those the two pillars on
which marketing is based in
the future? Information on strategies,
business models and coverage
of the most important communities.
Perspectives for the next few
years. |
|
|
| 13th
March 2008 |
| 11.15
- 13.00 |
|
Panel:Digital
Entertainment
Gaming
consoles are becoming multimedia
centers for the living room. |
 Microsoft,
Sony Computer Entertainment, Nintendo
etc. dominate German households.
Open platforms, opportunities
to meet friends in global networks
and play multiplayer online games
(MMOGs). Individual user-generated
content.
How do platform providers see
the future? What technological
innovations can be expected? What
potential does media networking
have for the advertising and games
industries? |
|
| 13th
March 2008 |
| 10.15
- 11.00 |
Politics
Panel
Media education & political
stances concerning the e-game
market |
 In
98 percent of all households there
are computers.The internet is
taken for granted, just like TV.
95 percent of all households with
young people are online. 83 percent
of all adolescents surf several
times per week.
Objective, critical views of the
e-game market, virtual worlds
and young consumers' usage of
media will be discussed by representatives
from politics, organizations and
companies. |
|
|
| |
|
|
|
| |
Retrospective:
4th GfM World Congress 2007
|
| |
+++ Yankee
Group Research Boston in germany+++ |
| |
| On the 28th and 29th March
2007 the globally established market research institution
Yankee Group Research Boston, USA, will
deliver a survey of international developments in the
in-game advertising market for the first time at the GfM
World 2007 in Berlin. Michael Goodman,
Media & Entertainment Strategies Senior Analyst at
Yankee Group Research, will present the current Yankee
Group findings in his keynote. According to Yankee, the
total market will increase from currently
164.7 million USD p. a. to 732.5 million
USD in 2010. |
|
| |
|
| |
|
| |
+++ Kenneth Ripley, IGA Worldwide New York, Attending Congress
in Berlin +++ |
| |
Kenneth Ripley
of IGA Worldwide New York will present
the international aspects of “Electronic Games Marketing”.
In his keynote he will report on current trends in in-game
advertising, like incorporating context-sensitive advertising
into games dynamically and in real-time.
Afterwards US Summit Discussion with
Nick Adams, Group Account Director, Mindshare,
und Howard Marks, CEO, Acclaim London.
|
|
| |
|
|
|
|
|
|
